SID MONITOR BRAND KIT
SIGNAL CONVERGENCE · R7 · SEPTEMBER 2026

MARK CONCEPT
The SID Monitor mark is a Signal Convergence field: three concentric green-over-red signal fields resolve from open lateral gaps to one shared, closed inner loop.

- SIU green (#14B65B) occupies the upper arcs: uptime, recovery, availability, and optimisation.
- SID red (#E0202B) occupies the lower arcs: disruption intelligence, outage forensics, and incident learning.
- The outer field has the widest lateral opening. The middle field narrows along a diagonal endpoint rhythm. The inner field fully closes the loop.
- The neutral SIM centre represents the shared synthesis point where evidence informs a stronger steady state.

SURFACE RULE
Use the light assets on light backgrounds and the dark assets on dark backgrounds. The green and red geometry never changes. Only the neutral SIM centre reverses for contrast:

- Light surface: solid SIM ink centre (#111D2F).
- Dark surface: solid white SIM centre (#F4F6F2).

Do not add an aperture, dark hole, centre glyph, outline, or additional dot to either version.

PALETTE
SID red: #E0202B
SIU green: #14B65B
SIM ink: #111D2F
Dark background: #050A15
Warm white: #F4F6F2 / #F5F3EA
Supporting neutral: #526073

INCLUDED ASSETS
- sid-monitor-signal-convergence-light-r1.svg: primary field for light backgrounds
- sid-monitor-signal-convergence-dark-r1.svg: primary field for dark backgrounds
- sid-monitor-signal-convergence-compact-light-r1.svg: compact reduction for light backgrounds
- sid-monitor-signal-convergence-compact-dark-r1.svg: compact reduction for dark backgrounds
- sid-monitor-signal-convergence-lockup-light-r1.svg: full lockup for light backgrounds
- sid-monitor-signal-convergence-lockup-dark-r1.svg: full lockup for dark backgrounds
- sid-monitor-signal-convergence-logotype-light-r1.svg: concise horizontal graphic-logo-plus-name variation for light backgrounds
- sid-monitor-signal-convergence-logotype-dark-r1.svg: concise horizontal graphic-logo-plus-name variation for dark backgrounds
- sid-monitor-signal-convergence-system-r1.svg: primary and compact system board
- SID-Monitor-Brand-Guide-R7.pdf: usage, colour, construction, clear-space, Graphik logotype, and public platform-scale reference

LOGOTYPE VARIATION
The horizontal logotype pairs the approved Signal Convergence mark with the SID Monitor brand name. Its live SVG text is prescribed as Graphik Bold (font-weight 700). Use a properly licensed Graphik Bold installation when opening or placing the master; Graphik is not embedded in this archive. Arial and Helvetica appear only as technical rendering fallbacks where Graphik is unavailable. Use this concise variation where a graphic mark plus brand name is appropriate and the institutional lockup’s descriptive strapline is not required.

PUBLIC PLATFORM-SCALE REFERENCE
At this edition, the public Status Is Down homepage lists 2M+ websites, 13,500+ services, 20,000+ reported outages, and 60+ categories. These are public platform-scale figures, not a private monitoring claim or a design construction requirement. For current public figures, use statusisdown.com; sid-monitor.com maintains a daily source-linked snapshot.

USE PRINCIPLES
Use the primary field for institutional and editorial applications. Use the compact reduction only when the primary field cannot remain legible. Use the full lockup when the descriptive strapline supports the placement, and the Graphik Bold logotype for concise horizontal signatures. Preserve the green-above/red-below relationship, the opening-to-closure cadence, and the solid SIM centre. Do not recolour the sibling fields to a single hue, alter the gap geometry, turn the mark into a literal eye or surveillance symbol, or add orbital decoration. The mark is a signal field and observatory for a closed-loop resilience system.
